According to Deloitte, 2020 is set to be a great year for audiobooks: They predict a 30% increase in sales, generating £115 million.
Authors need to have an audio strategy to ensure they connect with their audiences. One in eight people now listens to a podcast every week across the UK. The popularity of audio content shows no sign of slowing.
Listen to Business offers specialised audiobook creation services for business authors. Business audiobooks need a different approach to fiction. We work with business authors to ensure their audiobooks fully supports the print and eBook versions.
If your book contains diagrams, charts or other graphical content, we will create a website that listeners can visit to see this content. If you thought your business book couldn’t have an audio version – think again.
Audiobooks are booming!
UK sales of audiobooks will reach £115 million in 2020.
The falling prices of wireless headphones and smart speakers are making audiobooks more accessible.
56% of audiobook listeners say that they are making “new” time to listen to audiobooks, and subsequently consuming more books.
55% of audiobook listeners have also listened to a podcast in the last month.
Our Latest Audiobook
Heartificial Empathy: Putting Heart into Business and Artificial Intelligence
“I worked with Mark on the production of the audio version of Heartificial Empathy. Mark was keenly professional, always considerate in his remarks and feedback and was steely determined in making the book be accepted by Audible’s demanding requirements. I highly recommend Mark for any of your audio productions.”
Chapter 1 | 3 min
I’m Minter Dial and I think of myself as an itinerant bohemian in search of experiences and interesting people.
As a metier, I relish being an energetic professional speaker on leadership, brand and digital strategy with a specialisation in digital transformation since 2009.
My newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019.
Business Audiobook Services
Preparing your book
To ensure your book is engaging and insightful when transferred to audio, David will work with your manuscript to identify any potential problems with any words or phrases that might need to be altered or modified. We will also create a strategy of your book contains any graphical materials that the audio will reference or relate to.
The audio of business
As audio is now so popular with the explosion of podcasts, having an audio version of your business book is vital. You already know that offering readers multiple formats of your book is critical, but today, having an audio version is important to connect with your readers. Listen to Business can help you create an audio strategy for your business book.
Author reading or voice artist
One of the most important decisions you will have to make is whether you will read your book yourself or, use one of the many voice artists we have available. We can get some sample recordings done from a selection of voice artists for you to choose from. If you read your own book, we will support you through every step of the process.
Post-production and distribution
Whether you record your audiobook remotely or at the studios we use, Mark will guide you through the whole process. Mark has years of experience he can use to ensure your recording is professional and meets your expectations. We will work with you to make sure your audiobook is available through all the major distributors.
Images, diagrams and graphics
If your book contains any graphical content, this can still be included in your audiobook. Listen to Business can link your audio recording to your website where the graphical content can be viewed by your listener. If you don’t have a website, we can set-up a page to host your graphical content. Any book with graphics or images can be converted into an audiobook.
Cover art and graphics
Just as your print and eBook need a great cover to attract readers, your audiobook also needs an engaging cover. Your eBook cover artist may be able to help you create the cover artwork for your audiobook. But if you need help with this aspect of your audiobook production, we can help as we have access to expert artists and graphic designers who can make your audiobook find its audience.
Choosing the right voice artist to read your book is important to get right. The voice you choose must be part of the marketing campaign you have designed for your book. You could read your own book, of course, but some of the best known and most successful audiobooks were not read by their authors. If you can’t find the right voice for your business from the selection we have, there are hundreds of other voice artists available.
Can an audio version of any written content be produced?
Yes, any of your business’s written content can be converted to audio format. The audio content you can create can also be enhanced with music and sound effects. It’s important to understand how the written word can be converted to the spoken word and how the different formats need to be handled.
Which voice will be used to create our audio content?
You have complete control over how the audio version you want to create will sound. Anyone can read the written content. Listen to Business also works with a number of professional voice artists. You could choose one of these professionals to become the ‘voice’ of your business.
Where can we use our new audio content?
Everywhere! On your website, social media channels and even embedded into other reports, your new audio content is versatile. When the audio file is completed, this can be hosted in a number of formats. Listen to Business can help you make the most of your spoken word content.
How does the audio version manage graphics and images?
Any kind of graphical content can be linked to from the audio version we can create for your business. This content can be hosted on your website. A simple audio cue can be used, so listeners know when you are talking about some graphical content.
Can we place ads in the audio content we create?
Placing ads within your audio content isn’t complicated. You may have already heard ads or sponsors spots in the podcasts you listen to. We can place ad breaks in your audio content to showcase specific products or services you want your listeners to be aware of.
What is the cost of producing audio content?
The cost of your new audio content will depend on the length and complexity of the written work you want to convert to audio. Listen to Business will work with you to understand what you want to achieve with your spoken word content. Who the audience is and how additional content such as music and sound effects could be used in your audio content. You will always have a clear understanding of the overall costs.
Start your audiobook journey today
“The companionship and delight of a voice telling stories is incomparable.”