Over 7 million people in the UK now listen to podcasts each week. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years.
Your business needs to be part of this audio revolution.
Why your business needs a podcast
Over 60% of podcast listeners will listen to the podcast to the end. Ads and promotions placed in a podcast are listened to, unlike ads in video, which are often skipped.
According to research from the BBC, Brand mentions in the podcast deliver on average 16% higher engagement and 12% higher memory encoding than the surrounding content.
Developing a podcast for your business will generate high levels of loyalty. 98% will listen to another episode if they enjoyed the first.
Over 60% of podcast listeners will listen to the podcast to the end. Ads and promotions placed in a podcast are listened to, unlike ads in video, which are often skipped. According to research from the BBC, Brand mentions in the podcast deliver on average 16% higher engagement and 12% higher memory encoding than the surrounding content.
Podcasts are an effective way to establish your business as a thought leader. Regular podcasts can literally speak to an audience, creating connections to support other content such as blog posts, reports and articles.
Why should my business create a podcast?
Audio is the new video. Businesses looking to differentiate themselves in their marketplaces need to offer their customers, clients and partners new forms of engaging content. Podcasts have been proven to have higher engagement rates and a wider reach than any other kind of content.
What content should our podcast contain?
This is where podcasts have proven to be a way to transform businesses. Think of your podcast as new channel of communication. Your business can literally speak directly to your audience. Podcasts engage your audience, as they are fast and convenient to consume. Podcasts are a great way to stay connected with your customers.
How can we use our podcast to promote our services or products?
Using breaks within your podcast is a great way to let your listeners know about new service or product developments. Your listeners know your business. You can use your podcast to make commercial connections with them.
What will our new podcasts cost?
Podcasts have a number of costs associated with them. The creation and editing process is the main cost. Listen to Business will give you a clear cost breakdown once we know what kind of podcast your business wants to create.
Are podcasts expensive to produce and distribute?
As you are recording just audio, the equipment costs are very low. Investing in a good quality microphone is really all you need to start creating professional content. We can advise you on the equipment you need within your budget.
How often should we release a new podcast?
The frequency of your podcast is up to you. However, what you must do is once you have settled on a release schedule, you must stick to it. Your listeners will expect a new podcast when you say one will be available. It’s critical to not let your listeners down, so Listen to Business will work with you to create a podcast publishing schedule.
What should we call our podcast?
David will work with you to create a name for your podcast. He can also help you create any scripts you need and, help with the design of any promotional breaks you want to use throughout your podcasts.
Can our podcast use music and voice artists?
Yes, we make suggestions for using music – and what the cost of this will be if you want to use music that isn’t copyright free. We also have a number of voice artists we work with. We can provide sample of their voices for you to choose from.
How can we use a podcast to enhance our brand?
Creating a podcast for your business enhances its brand and develops a unique personality and identity. Podcasts can become essential components of branding. As more audio content is now being consumed, your business can use podcasting as a brand differentiator.
How can a podcast be used to showcase our case studies?
Producing a podcast is a great way to showcase your business’s success stories. Instead of just producing the usual PDF or whitepaper, why not create a podcast to highlight the great work your business has done for each client or customer? Listen to Business can include music and sound effects to enhance your case study podcast.
Are podcasts more persuasive than written content?
They certainly can be. Research consistently shows that podcast listeners are 20% more likely to connect with a business or brand. Podcasts are now part of how your business is defined and perceived by your clients and customers. Podcasts are now a vital companion to your business’s written content.
How can podcast expand our thought leadership?
Podcasts can now contain a wide range of content. Listen to Business can work with you to create unique audio content that separates your podcast from the other more mundane podcasts your competitors may be producing.
Can we use podcasting as part of our recruitment process?
Absolutely! Potential candidates will want to learn more about your company and, why it’s a great place to work. Creating recruitment podcasts is a great way to enhance your business’s whole recruitment process. Podcasts also show how your business understand the latest recruitment tools and techniques.
How can we make sure our podcast is found and listen to?
Discoverability is vital to get right. Listen to Business can not only help your business create professional and engaging podcasts but also ensure your podcast finds it’s target audience. As a professional copywriter, David can help you create online content that links to your podcast, creating a complete market strategy for your podcasts.
Start your podcasting journey today
Listen to Business can help you create world-class, engaging and profitable podcasts.